Magazine Advert

Planning the Magazine Advert

We decided to do a basic drawing for planning, which would help us to decide how we should lay our advert out. The net drawing should be displayed before

Making the Magazine Advert

To create the magazine advert we did a photoshoot with Mitch semi-naked in an attempt to create a professional looking model shot that we could use as the main focal point of our magazine advert. Again Macromedia Fireworks was used as the tool for the job and the sepia-style effect that we eventually settled on was created by experimentally adjusting the contrast, saturation, hue and brightness. The blur tool was also used softly on parts to accentuate certain features.

Original Unedited\Finished Edited

After the image had been agreed on, the advertising features were placed over the top. The common theme throughout our advert and DVD cover is the brown/yellow strip across the bottom of both products and also the font style and placing of the headings as seen below.

The Finished Magazine Advert



Advantages of Magazine Advert
I believe our finished Magazine Advert is of a very high quality, and it conforms to the codes and conventions that I found of adverts in my research. On the Advert we have included a large central image which is greyed out, contrasting background and font colours, information on when/where the video/track will be available and a listing of a website (which is fictional). I believe that the editing we have done on Photoshop has been done to a very high standard, and I am impressed with how good we have actually made the product.

In accordance with David Gauntlett's ideas about audience producing as well as consumin media, we have posted the image on online uploading site "photobucket.com". The site allows users to post their images online, to be viewed by the general public, which relates to the theory of Gauntlett, as the audience (general public) are allowed to post their media online.

It is clear from the advert for the audience to see the genre of our video, and so we are likely to recieve a "Hegemonic Reading" from the audience, when applied to Stuart Hall's encoding/decoding theory. The fact that the advert is very straightforward adds to this.

Disadvantages
I don't believe there are many disadvantages to our Media product, as it follows all the codes and conventions that were found in my research. It may have been useful however, if we had included a link to our finished video on the advert, as opposed to a fictional website that we have listed.

Another disadvantage could be the fact that we have only used one character on the image, as opposed to the three characters who are included in our video. As we don't include any pictures of the singer/guitarist characters, it could be seen (in accordance with Steven Archer's theory of music videos) that we are placing more of an emphasis on the character in the narrative to attract our audience, as opposed to the balance between narrative and performance that Archer argues.